Simple Line
is a popular milk tea store in Manila, Philippines which started in 2008. Its
chain of stalls are mostly located near universities and colleges. The brand
boasts of their affordable pricing yet quality fresh-brewed teas served
everyday.
The whole
Simple Line experience starts in a thought – a decision. When in the midst of
all the chaos and rush you’re reminded of one way to just beat down the stress
and be relaxed, you look forward to that one quick break when you can run away
and give yourself a reward – something refreshing, something simple.
You’re right
down the street and just when you’re several steps away you smell that
invigorating aroma and you can’t wait to get your drink. You stare at the menu,
and take your pick. Some days you feel adventurous and you try something new
like Honey Green Tea or a Rose Black Tea. But some days you want to feel safe
and secure and certain that you go for your usual drink which is Tapioca Milk
Tea or Caramel Milk Tea.
You finally
got your drink. You can’t wait to reach your office or home or class room that
while you’re walking you grab the straw and stab the plastic cover and
then savor your first few sips – it’s a classic feeling. The moment’s so
perfect, nothing so bad can ruin it. That bursting taste of deliciousness
trapped in your mouth is too addicting that you’d want to gargle it but you
realize it’s not hygienic so you swallow and take another sip instead. You feel
those squishy tapioca and jelly, your teeth are playing with them and you can
tell they’re both having a good time so again, you swallow and take more sips.
It all happens so fast and so slow at the same time, you notice that you only
have a few gulps left. You savor your last moments with your favorite drink and
you promise yourself you’re definitely gonna get one again tomorrow or maybe
later. With satisfaction written all over your face you go on for the rest of
the day energized, feeling better, detoxified - literally and figuratively at
that.
You see,
Simple Line does not just sell a certain amount of liquid with some bits of
tiny, slimy and squishy objects mixed. It offers an experience, a memory, a
habit that makes you feel good and even better without any hint of guilt –
unlike most pleasures that this world could give.
If you
haven’t tried it yet, I do have a good
new s for you. You may think that the next big thing that could happen to you
is still light years away but baby, no. The first time that you would ever
taste a Simple Line drink is one experience that you cannot have twice –it is
the peak. And I tell you, you have that memory to make, it’s still waiting for
you out there, it has not happened yet. It’s something to look forward to.
To my fellow
Simple Line addicts, we've found a healthy vice, let’s not stop until our
bladders are tired because while they keep our pees all together, a Simple Line
drink sure helps us keep our cool and energy throughout the day.

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